Monday, November 17, 2025

Revealed: Top merchandise sellers in WWE as surprising star makes the list

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For the longest time in WWE, a superstar that can move a lot of merchandise and make a lot of money for the company is only a good sign.

John Cena topped the charts for seemingly eternity during his near 20-year prime with the company and he’s still going strong according to the 10-star list found on WWEShop.com.

The record-breaking 17-time world champion is hurtling towards the end of his retirement tour right now and his return to the babyface side has been very well received.

Uso, Rhodes and Punk are the current babyfaces on one team at Survivor Series

Here is the list in full:

* Alexa Bliss
* AJ Lee
* CM Punk
* Cody Rhodes
* Jacob Fatu
* Jey Uso
* John Cena
* Penta
* Rhea Ripley
* Roman Reigns

AJ Lee is perhaps the most surprising name on the list given she has only returned for one match and has not been seen since. Her sales must have been astronomical during her initial return which, to be fair, was one of most desired in the industry.

AJ Lee’s popularity shows no signs of slowing down

Jey Uso is no surprise given his babyface standing and Yeet catchphrase and names like Roman Reigns, CM Punk and Cody Rhodes are givens.

Penta being on the list is a promising sign. He has held his momentum fairly well since debuting in the company last year and hasn’t even teamed up with his brother Rey Fenix yet.

Alexa Bliss’ return to the company after giving birth to her first child has seen her get excellent TV time each week as part of the tag team with Charlotte Flair, where they just lost their WWE Women’s Tag Team titles.

Bliss has been re-energised in he tag team with Flair

The 34-year-old has been extremely popular for years, but finally being featured prominently again has yielded solid results.

Rhea Ripley continues to be one of the most over superstars in the WWE period, male or female. But the inclusion of Jacob Fatu is promising.

Is Jacub Fatu WWE’s next big star?

The Samoan Werewolf has currently been written off WWE TV so he can have a surgery taken care of, but he was set to feature in this year’s War Games and continue his strong push.

Coming out of the Bloodline story, Fatu is one of the most obvious main event stars of tomorrow – alongside Bron Breakker – and shifting merch will only give the company more confidence in the 33-year-old.

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